Hanam, Gangnam, Suzy, and Anseong Following the 5th exclusive exhibition hall in Korea
6 stories above ground and 2 floors below ground, the largest of the Genesis exhibition hall
The Genesis brand announced on the 25th that it officially opened the Genesis Cheongju (Jikji -daero, Heungdeok -gu, Cheongju -si, Chungbuk).
‘Genesis Cheongju’ is a base space where you can directly see and see Genesis’ lineup and experience various exhibitions and community programs. It is composed of 6 stories above ground and 2 stories below ground, and its total floor area is 6,953㎡ (about 2,103 pyeong), the largest of the Genesis exhibition halls.
Genesis plans to operate ‘Genesis Cheongju’ as a complex space where various cultural and social activities are carried out beyond the general automobile exhibition hall, and through this, it will be created as a ‘car culture hub’.
■ Genesis’s delicate touch creates a space where brands and customers can deeply interact with
Genesis Cheongju has a total of 10 exhibitors with a total of 10 exhibitors, providing a special experience to customers.
First, on the first floor, there is a reception, test ride and lounge for Indian customers under the 60m long length, and especially the customer is hospitally hospitally in the space of a huge canopy.
The second floor of the building is a place where you can experience a variety of lifestyle collections of the Genesis brand, and you can see the Genesis Cheongju architecture as a reduced model with the Genesis Home & Office Collection products with the theme of ‘Magma Designer’s Desk’.
On the 3rd and 4th floors, customers can meet the vehicles of all Genesis lineups, and there are also immersive experiences of CMF (COLOR, Material, Finish), such as color story videos and vehicle interior and exterior combinations.
At the same time, Genesis wanted to provide a lifestyle collection such as golf with the vehicle to provide the opportunity to expand the vehicle experience to the daily lives of customers.
In particular, on the 3rd and 4th floors, ‘Brand Cube’, such as a small sperm, is located everywhere, allowing customers to look at the vehicle and get hospitality in the separate space and find out about the vehicle.
The fifth floor is decorated with various exhibitions that can show the story of Genesis brands such as flagship models and concept cars. On the 6th floor, there was a ‘community lounge’ where various Genesis community programs were held, and ‘Owners Lounge’, a private space for Genesis owners.
■ Provides various experiences in connection with brands such as regional specialized test rides and participatory classes
‘Genesis Cheongju’ operates a variety of participating programs centered on vehicles and brands to provide Genesis’s unique customer experience. First of all, in ‘Genesis Cheongju’, various test rides will be held to experience Genesis vehicles.
Genesis has operated a ‘regional specialized test ride program’ that can only be experienced in Cheongju so that customers can enjoy the famous driving sensibility by enjoying the famous natural landscape of Cheongju with all models of Genesis.
In addition, the owner’s daily driving test, which informs the Genesis tips for the owner of the Genesis, is provided with various test rides such as the ‘Comparison Ride’, which can be compared and experienced in the same driving environment, and the ‘VIP Seokseo’, which allows you to experience the elegant space and comfort of the long wheelbase seat.
In addition, ‘Genesis Cheongju’ operates a variety of participatory programs centered on ‘Community Lounge’ located on the 6th floor.
Customers can participate in various classes such as ‘Hanji Workshop’, which makes moods with traditional Hanji, and ‘Resin Art Workshop’, which places silver foil in resin and completes your own artworks, and can fully understand the philosophy and value of the Genesis brand and form a new community.
In addition, ‘Genesis Cheongju’ will also provide delicate owner care programs such as ▲ vehicle unveiling and Indian ceremonies, owner reservation lounges, and owner’s specialized community programs.
[스포츠한국 이승택 기자]
